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The 11th International Conference on Electronic Business (ICEB 2011)
November 29 – December 2 2011
at the Pullman Bangkok Kingpower
Download (Updated 28 Nov 2011)

CONFERENCE PROGRAM

Room

Tuesday 29 November 2011

 

15.00 - 20.00

Registration

Beta

15.00 – 17.00

ICEB Board Meeting

Business Center

18.00 - 20.00

Welcome Reception

Beta

Wednesday 30 November 2011

 

08.00 - 09.00
09.00 - 09.45

Registration
Opening Ceremony

Welcome Remarks 
Professor Siriluck Rotchanakitumnuai
Thammasat Business School, Thammasat University
Conference Chair

Welcome Address from the Conference Executive Director
Professor Eldon Li
California Polytechnic State University, USA

Welcome Address and Speech on 
"THAILAND E-BUSINESS ROADMAP FOR THE NEXT DECADE"
Dr. Manoo Ordeedolchest, Chairman of the ICT Policy

Infinity 2

9.45 - 10.30

Keynote Speech (1)

"DESIGNING NEXT-GENERATION E-HEALTH TECHNOLOGIES:
RESEARCH CHALLENGES AND OPPORTUNITIES"
Professor Samir Chatterjee, Claremont University. U.S.A.

Infinity 2

10.30-11.00

Coffee Break

 

11.00-12.00

Keynote Speech (2)

“ASEAN and Thailand E-Business”
Mr. Natasak Rodjanapiches, Managing Director, Oracle Thailand
Mr. TriratSuwanprateeb, Chief Technologist, IBM Thailand

Infinity 2

12.00-13.30

Lunch

 

13.30-15.00

Concurrent Sessions

 

 

Session 1 A: E-business Application and Management
Session chair: Mark Speece,  University of Alaska Southeast

MANAGING DWINDLING ONLINE MUSIC SALES : ANALYZING FACTORS AFFECTING GLOBAL MUSIC PIRACY
Saini Das and Arunabha Mukhopadhyay

ENHANCING DECISION PATTERNS DICOVERED BY PROCESS MINING WITH SEMANTIC RELATED DATA
Wirat Jareevongpiboon and Paul Janecek

INTEGRATING SERVICE FAIRNESS INTO THE POST-ACCEPTANCE MODEL OF IS CONTINUANCE IN CLOUD COMPUTING
Montri Lawkobkit and Mark Speece

TOWARDS A REFERENCE FRAMEWORK FOR RFID-ENABLED GARMENT SC VISIBILITY
Jerrel Leung, Sung-Chi Chu, Waiman Cheung and Runtong Zhang

IMPACTS OF LOCATION AND ANIMATION ON INTERNET BANNER'S CLICKTHROUGH RATES
Chatpong Tangmanee and Pakorn Prapakornkiat

CONSUMER MANAGED HOME E-HEALTH FOR THE NEXT DECADE
Jeffrey Soar, Mustafa Ally and Ying Su

Beta 1

 

Session 1B: Social Media Valuation
Session chair: Clemens Bechter, Thammasat Univesity

HEDONIC VALUES AND UTILITARIAN VALUES AS PREDICATORS OF SOCIAL MEDIA PARTICIPATION
Wen-Kuo Chen, Yuh-Sung Huang and Pi-Ying Hsu

AN EMPIRICAL ANALYSIS OF SNS USERS AND THEIR PRIVACY AND SECURITY AWARENESS OF RISKS ASSOCIATED WITH SHARING SNS PROFILES (ONLINE IDENTITIES)
Michael Steven Lane and Anup Shrestha

THE USE OF SOCIAL MEDIA IN MARKETING: CASE STUDY IN THAI ENTERPRISES
Paradee Ongksirimemongkol and Peter Ractham

EFFECTIVENESS OF ONLINE DISCUSSION FORUM FOR CASE STUDY ANALYSIS AND ASSESSMENT
Ravi Seethamraju

ENHANCED MEDIA WIKI FOR COLLABORATIVE WRITING IN THE WEB 2.0 ERA
Sumonta Kasemvilas, Kittisak Sirisaengtaksin, Daniel Firpo, Thipnapa Huansuriya, Pimpaka Prasertsilp, Sucheng Soeung and Lorne Olfman

Beta 2

15.00-15.30

Coffee Break

 

15.30-17.15

Concurrent Sessions

 

 

Session 2A: Mobile Commerce
Session chair: Laddawan Kaewkitipong,Thammasat Univesity

THE IPAD: A TABLETTOOLKIT SUPPORTING BLENDED AND FLEXIBLE LEARNING
John Hamilton and Singwhat Tee

M-HEALTH: A MOBILE APPLICATION FOR MONITORING ACUTE RESPIRATORY DISEASES (ARDS)
Vatcharaporn Esichaikul, Ratchadaporn Rermlawan and Clemens Bechter

TABLETS VS SMARTPHONES: DIFFERENCES IN M-COMMERCE APPLICATION DESIGN
Natt Leelawat

UNDERSTANDING USER INTENTIONS TO DOWNLOAD GAMES ON MOBILE PHONES: TECHNOLOGY ADOPTION AND USER DEMOGRAPHIC PERSPECTIVE
Md Mahbubur Rahim, Pamela Spink and Uday Bir Singh

ADOPTION FACTORS FOR MOBILE FINANCIAL SERVICES: LAGGARDS AND EARLY ADOPTERS IN LOW-INCOME COUNTRIES
Solomon Negash, Petros B. Eshete and Peter Ractham

FACTORS AFFECTING ACCEPTANCE OF SMS MARKETING
Kanpapak Yampratoom

Beta 1

 

Session 2B: Governance and E-Government
Session chair: Fredric William Swierczek, Thammasat University

IT GOVERNANCE FOR SYSTEMS SUPPORT AND MAINTENANCE - VIEWS FROM CIOS IN MULTINATIONAL ENTERPRISES
William Yu Chung Wang, David Pauleen and Michael Shun Chuan Ho

EVALUATION FRAMEWORK FOR E-GOVERNMENT SERVICE DELIVERY IN A THAI CONTEXT – A research in progress
Sayamol Nongbunnak

LOCAL SERVICES THROUGH E-GOVERNANCE IN NEPAL: AN ASSESSMENT OF MUNICIPAL WEBSITES
Ananta Raj Lamichhane and Rabindra Acharya

IT ENABLED SERVICE INNOVATION IN E-GOVERNMENT: THE CASE OF TAIWAN DRUG ABUSE REDUCTION SERVICE
Eldon Y. Li, Chuan-His Chen, Chun-Hao Chiang and Laurence F.K. Chang

POVERTY LEVELS AND COUNTY E-GOVERNMENT SERVICES IN THE UNITED STATES
Robert Zelin, Jane Baird and Queen Booker

PERFORMANCE MEASUREMENT OF GOVERNMENT E-PROCUREMENT WITH INTERNAL STAKEHOLDER FOCUS
Suvil Chomchaiya and Vatcharaporn Esichaikul

Beta 2

19.00 - 21.00

Dinner
** Kindly note that there will be a mini Thai puppet show starting from 18.30 to 19.00 **

Ramayana Restaurant @ KingPower Complex

Thursday 1 December 2011

 

09.00 - 10.00

How to Get Published in Top IS Journals
Professor Samir Chatterjee, Claremont University. U.S.A.

Beta 1

10.00-10.30

Coffee Break

 

10.30 -12.00

Concurrent sessions

 

 

Session 3A: E-Tourism Business
Session Chair: Russell Ching, California State University, U.S.A.

ASSESSING THE GLOBAL E-READINESS OF HOTEL CHAIN WEBSITES
Peter O'Connor

A STUDY OF TRAVEL AGENCY COLLABORATION AND CO-CREATION IN THE TOURISM INDUSTRY
Ja-Shen Chen, Russell Ching and Ang Chin Hui

AN EXAMINATION INTO THE DETERMINANTS OF POSITIVE AND NEGATIVE ELECTRONIC WORD-OF-MOUTH COMMUNICATION
Christy M.K. Cheung and Zach W.Y. Lee

THAI E-TOURISM BUSINESS PROGRESSION CLASSIFICATION
Siriluck Rotchanakitumnuai ,Laddawan Kaewkitipong and Peter Ractham

Beta 1

 

Session 3B: Sustainable E-business
Session Chair: Nittaya Wongpinunwatana, Thammasat University

ONLINE CONSUMERS’ Decision-making styles Ontology incorporating Factor Item Weights
Kin Meng Sam and Chris Chatwin

CUBE ASSESSMENT FRAMEWORK FOR B2C WEBSITES APPLIED TO THE FASHION INDUSTRY
Rina Hansen and Niels Bjorn-Andersen

HOW WELL DO MANAGERS KNOW AND USE EVALUATION METHODS FOR ASSESSING E-BUSINESS TRANSFORMATIONS
Edward Bernroider and Patrick Schmöllerl

DEVELOPING A FRAMEWORK FOR ACCOUNTING INFORMATION SYSTEMS ADOPTION
Manirath Wongsim

Beta 2

12.00-13.30

Lunch

Cuisine

13.30-15.00

Concurrent Sessions

 

Session 4A: Social Media Impact
Session Chair: Ally Mustafa, University of Southern Queensland

THE RELATIONSHIP BETWEEN FACEBOOK USERS' SELF-SYSTEMS AND SOCIAL CAPITAL EFFECTS
Changhyun Jin

HOW LONELINESS AFFECTS PROBLEMATIC FACEBOOK
Zach W.Y. Lee and Christy M.K Cheung

A STUDY ON MOBILE BUSINESS THROUGH SOCIAL MEDIA
Sundar Gopalakrishnan, Vijayakumari G and Ramesh G

VIDEO GAMES: OPPORTUNITIES FOR INFORMATION SYSTEMS & TECHNOLOGY ENROLLMENT
Trudi Miller and Peter Ractham

Beta 1

Session 4B: E-business Application
Session chair: Chatpong Tangmanee, Chulalongkorn University

STUDENT EVALUATION OF A DIGITAL LEARNING GAME
Clemens Bechter and Stefan Jentzsch

FACTORS AFFECTING BENEFITS OF E-PROCUREMENT SYSTEMS: EXPERIENCE OF AN AUSTRALIAN CITY COUNCIL
Md Mahbubur Rahim, NergizIlhan and Xiaolin Chen

OVERCOMING DIFFICULTIES OF APPLYING BUSINESS PROCESS MANAGEMENT IN REAL BUSINESS ENVIRONMENT
Boonsit Yimwadsana

A STUDY OF E-SERVICE APPLICATIONS IN E-COMMERCE WEBSITES
Wittawin Thepsuparungsikul and Pimmanee Rattanawicha

BUILDING A FRAMEWORK FOR IMPROVING INFORMATION QUALITY IN ACCOUNTING INFORMATION SYSTEMS ADOPTION
Manirath Wongsim

THE EFFECT OF E-CHANNEL STRATEGY ON FIRM MARKET VALUE
Ling Peng and Waiman Cheung

Beta 2

15.00-15.30

Coffee Break

 

15.30-17.00

Concurrent sessions

 

Session 5A: E-Business Technology
Session chair: Waiman Cheung, The Chinese University of Hong Kong

DRIVING THE BUSINESS SERVICE-ORIENTED ARCHITECTURE ENABLED INITIATIVE
Muhammad Suhaizan Sulong, Azlianor Abdul-Aziz and Manirath Wongsim

EXPLORING SOA'S POTENTIAL FOR BUSINESS PROCESS OUTSOURCING
Nils Joachim and Daniel Beimborn

MAKING SENSE OF SOFTWARE ECOSYSTEMS: A CRITICAL REVIEW
Karthik Jayaraman

AN INTELLIGENT ONLINE SHOPPING GUIDE BASED ON PRODUCT REVIEW MINING
Heng Tang

VICTORIAN SMES’ PERCEPTIONS TOWARDS IT STRATEGY FRAMEWORKS USE, BENEFITS AND BARRIERS: IMPLICATIONS FOR E-BUSINESS
Naief Azyabi, Mahbubur Rahim and Kerry Tanner

KEY FACTORS AFFECTING PURCHASE INTENTION IN E-COMMERCE
Duangkamon Lapkanjanapong and Peter Ractham

THE FIT OF MOBILE WORK SUPPORT FUNCTIONALITIES WITH PHARMACEUTICAL SALES-FORCE WORKER TASKS
Markus Lembach and Michael Steven Lane

Beta 1

Session 5B: Cases in E-businessand Information Technology
Session chair: Pimmanee Rattanawicha, Chulalongkorn University

INFORMATION TECHNOLOGY BASED COMPETENCIES FOR PROFESSIONAL ACCOUNTANTS IN MALAYSIAN SMALL MEDIUM SIZED ENTERPRISES (SMEs)
Ku Maisurah Ku Bahador and AbrarHaider

ISSUES IN ELECTRONIC CASE MANAGEMENT IN MALAYSIAN COURTS
Wan Satirah Wan MohdSaman and AbrarHaider

THE STRENGTH OF INDIVIDUAL RELATIONSHIPS AND EMPLOYEE KNOWLEDGE SHARING BEHAVIOR
Jianping Peng and Jing Quan

AN ONTOLOGY-BASED COLLABORATIVE INTERORGANIZATIONAL KNOWLEDGE MANAGEMENT NETWORK
Nelson K. Y. Leung, Sim Kim Lau, Joshua Fan, Nicole Tsang and Seung Hwan Kang

A PORTFOLIO SELECTION PROBLEM FOR UNCERTAIN MARKETS
Kai Yao

KEY CHALLENGES OF DEVELOPMENT PROCESS OF BUILDING WEB-BASED BUSINESS APPLICATIONS
Azlianor Abdul-Aziz, Muhammad Suhaizan Sulong and Manirath Wongsim

Beta 2

19.00 - 21.00

Dinner

Infinity 2

Friday 2 December 2011 (Free day)